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TEAM / The Reference*
AREAS / Project Management, Production, Set design
CLIENT / IN COLLABORATION WITH / The Fragrance Force, Nirvana Brands, Jean Paul Gaultier
YEAR / 2024
A new, bolder Scandal - The launch of the latest fragrance Scandal by Jean Paul Gaultier was a hit in the most exclusive places of Madrid, reaching new notoriety and a great audience of potential customers, following its brave and vibrant spirit.
THE LOCATIONS
Three incredible spaces with the essence and character of Scandal were chosen to present the new products, through several exclusive events.
Teatro Magno A historical cultural icon, a sanctuary where the magic of theater, music and dance come together.
MamaQuilla A restaurant with Latin essence, which merges with an innovative culinary proposal in a festive and bright atmosphere.
Panthera An elegant union of haute cuisine with a sophisticated and exotic space, with a nightlife animated by live shows.
THE EVENT
At the center of these spaces, we developed an installation of translucent screens that functioned as a photocall and interactive element projecting shadows and silhouettes of the participants, creating a suggestive atmosphere with the colors and character of Scandal.
By creating this memorable experience, the attendees collaborated with the diffusion of the product and the event in an organic way by sharing their images on their social media channels. The event was completed with sampling, hostesses, press, and audiovisual content creation.
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